Importance of Website Maintenance
Website Maintenance is the most important thing a website owner does. Have you ever noticed that a lot of websites lose their attractiveness a few months after their opening? The main reason is due to the lack of qualified ongoing support that these sites receive. It is not enough just to create a site and leave it unattended – any website needs care and attention. Unless you invest in time and effort on your site, then it will quickly lose its high position in search engines.
It is necessary to ensure that your website has some time spent it updating it with the latest information. All changes in the activities of your company should be promptly reflected on the pages of the site whether from the latest news and product items in the catalog to changes in price lists.
Having a poorly maintained website could cause more harm than good as not only are you missing opportunities to engage with your audience but also your website could become more vulnerable to hacking and security breaches.
If you are using a content management system or any website maintenance software, then it essential to stay updated with the newest security patches and bug fixes. You don’t need to be running an e-commerce site for hackers to attack your website. Hackers will force an entry to an internet site and upload Trojan and malware to be used in their other attack schemes.
The first way hackers gain access to a site is through date software. Unless security patches are updated regularly then hackers will attempt to cash in on internet sites that aren’t being updated on their sites.
You would not like your visitors to become infected by software downloaded from your site. In addition to this, if Google detects malware on your website, they are going to de-list your site until you can get this issue fixed.
What is website maintenance?
Website maintenance refers to the tasks required to keep your website functioning properly. It involves regularly checking your website for issues, correcting any issues, and making updates. Persistent technical issues, security issues, and outdated website design, structure, or content all contribute to diminishing your program rankings.
Therefore, it is extremely important with periodic updates carried out in terms of security patches, plugin updates, and content updating for your SEO Strategy. This is due to Google crawling through websites with unique content and enlists the website in high searching indexes.
If users frequently leave your website shortly after arriving, Google may feel that your site isn’t relevant. Increases in the bounce rate can cause lower rankings in search results, which suggests that less traffic is driven to your site. So the more effort which you invest in your website, the higher ranking your website will become.
With over a decade worth of website maintenance experience, Silicon Technix can handle of kinds of requirements, from updating software to improving your site speed and fixing code issues.
We are able to perform all website updates and support with only minimal disruption to your business. We can implement changes on an ad-hoc basis as well as offering a regular website maintenance schedule to ensure that your website is always taken care of.
What does website maintenance include?
Here are a number of the foremost important tasks involved in website maintenance.
Testing your whole website annually: Test your whole website a minimum of once a year and after making updates. Make sure all features work, search for broken links, and await outdated or misinformation. Usher in someone not related to your company to urge a fresh perspective on your site’s usability.
Testing browser compatibility: Test whether your website works correctly in several versions of mainstream browsers a minimum of once a year.
Testing your forms and checkout process quarterly: a minimum of once 1 / 4, confirm all of your forms and your checkout process are working properly.
Checking for software updates monthly: Check for software updates from your hosting provider, security provider, and other third parties monthly. These updates help ensure proper functionality and security. Even better, install patches as they’re released, if possible.
Backing up your website: Backing up your website can prevent you from losing an enormous amount of your time and money if something goes wrong together with your site. If you’ve got an automatic backup feature, make sure it’s working monthly. If you don’t have automatic backups, complete a manual backup a minimum of once a month.
Reviewing key metrics weekly:
Using tools like Google Analytics, review your website’s performance a minimum of once every week. Check your key performance indicators (KPIs) and confirm your site helps you meet your goals. If it’s not, make updates and check whether or not they improve your site’s performance subsequent time you review your key metrics.
This website maintenance services list includes the foremost essential website maintenance tasks, but it isn’t a comprehensive list of all the upkeep work you’ll complete. You will prefer to create a more extensive website maintenance plan or work with a knowledgeable website maintenance company to satisfy your goals.
Now that you simply know what website maintenance is, explore our website to find out more about website maintenance and other Internet marketing topics.