Search Engine Optimisation
Search engine optimisation (SEO) is a technique of strategies, techniques, and ways to increase the number of consumers to a website by getting an upper-level placement inside the search results page of a research engine using Google, Bing, Yahoo, and other alternative search engines.
Enhancing Digital Marketing
In line with the latest trends, Silicon Technix helps companies improve their Digital Marketing experience through the means of Search Engine Optimisation (SEO) and Social Media Marketing (SMM).
Using the latest trends, we will help to give you a digital marketing presence on social media platforms, and will make sure that the process is an easy-to-approach method for your staff to adopt and continue to use at the end of the project.
Hence, putting its digital footprint on the Social Media map in an easy-to-approach method by its customers.
SEO Benefits
Additional Customers online
Increase in Sales and Profit
Higher Growth rate
Excellent Competition in Conjunction with your Competitors
Cheaper than paid advertising
Will Increases the value of your business
What we do?
Website Analysis and Evaluating before doing SEO and Marketing
On-Page Optimisation
Off-Page Optimisation
Social Media Optimisation
Before moving on further, we are progressing to have a consultation section wherever we are going to discuss what your website goals are.
Website Analysis and Evaluating before setting SEO and Marketing Setting Goals:
Our aim is to supply you with a complete digital marketing solution to help your company to rank higher on the search engines. Before moving on further, we have a consultation with you to discuss what your website goals are.
Key phrase Research:
During this stage, we carry out an analysis of all the keywords utilised by consumers whilst searching for products on the different ‘search engines. ’In addition to this, we observe the kind of keywords your shoppers are using, in order to help generate more traffic to your website. We tend to use important high-traffic keywords that your rival won’t know about. The contemporary demands of distinctive and new keywords are also taken into consideration.
On-Page Optimisation
This refers to all the steps that can be taken directly within the website to improve its position in the search rankings. The reason for this is to ensure that the content is both relevant and provides a much better user experience. In the past, businesses just did simple keyword stuffing; mentioning these keywords as many times as possible within the content.
This resulted in poor user experience. Nowadays, on-page optimisation includes smart keyword targeting, where keywords are mentioned in key elements, so it not only reads better, but also provides the user with a great experience.
During this process, our development team incorporate your elite keywords into existing web pages with keyword saturation and density. Here’s what’s progressing to happen once applying all the higher than mentioned points:
Utilising key phrase factors like keyword density, relevancy and position
Page markup factors tags
Using H1/H2/H3 HTML Tag
Optimising home page content
Off Page Optimisation
This is similar to On-Page Optimisation, except this time Silicon Technix takes all the necessary steps to improve the website’s search rankings outside of the website. These are measures that help create as many high-quality backlinks as possible and we will be responsible to establish your positive “Online Reputation Management”.
Whether it is creating your website’s profile on Facebook, Linked In, Twitter, and Google+, etc, or blogging useful articles to gain higher SERPs (search engine results pages), we will endeavour to improve your rankings.
Some of the other Off-Page Optimisation techniques are:
Blog/forum marketing
Search Engine submissions
Link Baiting
Article Submission
Video Marketing
Available on Local listings
Our aim is to achieve the following objectives :
Increase Traffic which in turn creates business leads
Create media platform profiles targeting existing and new clients
Utilise digital platforms to expand the reach when offering services, products and special offers
Help build reputation and brand quality through social media posts
Ensure all platform designs are fully adaptive to both desktop and mobile devices
Article Submission, Social Bookmarking, Blog and Forum review posting
Effective link building by Relevant partner links
Social Media Optimisation
Two thirds of adults in the UK are currently using Social Media. Most of these people use it daily and spend a considerable amount of time consuming information and are receptive to appropriate advertising messages.
Social Media refers to how Social Media activities can help boost your website’s organic traffic through search engines. Social Media is important for SEO in more than one way as it not only makes your SEO activities increasingly effective but also lucrative. Whilst Social Media platforms and SEO might look different, there is no doubt that they help each other.
One of the biggest benefits of Social Media is gaining more visibility and attracting people to organically visit your website. It is about making the most out of social networks and getting found on them by the right people.
Benefits
Search engines are becoming more socially active and Social Media networks are turning into valuable search engines.
This is all down to making the most out of social networks and getting found on them by the right type of people.
However, whilst the links that you share on Twitter, Facebook, Instagram, LinkedIn and Pinterest may help your brand gain more exposure, they aren’t seen by Google or Bing’s algorithm as a ranking signal.
This is because Google crawls and indexes Social Medial profiles and treats these posts like any other web pages for search, but NOT as a ranking factor.