Inbound Marketing Strategies to Create leads 2024
Does your company have an inbound marketing strategy that works? If not, then you should start thinking about implementing an Inbound Marketing Strategy to Create leads in 2024 so that you can pull in a steady stream of customers.
Due to the nature of the world wide web, consumers generally have many options available to them to choose from, so you need to ensure that your business stands out by using an effective online approach that incorporates a variety of marketing techniques.
If you want to start attracting new customers in today’s digital age, then inbound marketing is a powerful approach to adapt to marketing your company. This is because so many people are looking online already, so instead of wasting time and money on advertising that doesn’t connect with your target audience, inbound marketing may be the answer to get more customers flowing through your doors.
Maintaining a Social Media presence!
If used correctly, having a Social Media presence is a powerful tool and a great way to connect with potential and current customers. With the average user spending 110 minutes on social media per day, it is an opportunity not to be missed. Whether you post photos of your products, talk about some exciting news, or run a competition, these are all fun ways to get consumers engaged and give them a glimpse into your business world.
Social Media is also a way to express your thanks or promote your employees or customers. Since many satisfied customers, will frequently refer their relatives or friends to your business, make sure that they are kept happy by showing them their appreciation with a referral gift. Their appreciation can help grow your business and consumer awareness of your brand.
Does your business currently use Search Engine Optimisation (SEO)?
No matter how great your service or product is, you won’t attract new customers if they don’t know about you. The primary objective of an SEO strategy involves crafting web pages and content that align effectively with the ranking criteria of search engines, thereby elevating their position within the Search Engine Results Pages (SERP) rankings. By investing in SEO, you enhance the probability of your desired audience discovering your online presence whenever they initiate a Google search using keywords associated with your offerings. Notably, a significant 61% of marketers affirm that SEO holds a prominent position as a leading inbound marketing element for their enterprises. So you might want to start considering SEO as a marketing method as it can help to improve your chances of showing up in the top result pages as SEO uses related phrases and keywords. The more noticeable you are in the search results, then the more likely consumers are to click on your website. But it is easier said than done. The arrangement of outcomes displayed on the search engine results page follows objective criteria. Each search engine takes into account some ranking factors that influence where a webpage gets placed.
The advantages of SEO:
- It is cheaper in the long run
- Search traffic is more stable.
- Organic listings build brand authority.
Pay-Per-Click (PPC) Advertising
This is a paid search advertisement that works by allowing the marketing person to pick phrases and keywords that they wish to trigger their ads. The highest bidders will have their advertisements displayed above results that are organically shown for particular terms. SEO might take weeks to appear, so PPC can be a great way to drive visitors to your website whilst building your organic ranks. Certain enterprises utilise these search advertisements for particular marketing initiatives characterised by predetermined commencement and conclusion dates. Conversely, some opt to compete for the inclusion of their own brand name as a component of their comprehensive marketing approach. You can decide on your daily budget and how often you want the advertisement to run and you will only pay if people click on your PPC ads with Google. If no one clicks on your advertisements, then you won’t be charged.
The advantages of PPC:
- PPC ads appear above organic rankings.
- PPC offers quick results.
- PPC enables precise targeting of your intended audience.
- A/B testing of a PPC ad can be swiftly conducted.
Overall, both SEO and PPC complement each other when used together as a marketing strategy. SEO is for the long-term gain and PPC is for the short-term gain. The better your SEO strategy, this will eventually reduce the price of your PPC which will reduce your costs with the same outcome.
What is Email marketing?
Email marketing is a direct type of marketing that uses email to market your services.
It can help to highlight to your customers your services and special offers you may be running.It can also play a crucial part in educating consumers about your brand and keeping them interested before purchasing from you. This method of marketing can also help to improve your click-through-rates and conversion rates if done correctly.
Digital Marketing helps to generate new customers!
It is difficult and time-consuming to choose which aspects of digital marketing deserve your attention and what is right for your business as new methods are developing all the time.
So it is important for someone in your business to track these leads so that you can identify where they came from and what prompted them to purchase or make an enquiry about your products or services. By monitoring this information, you can cut down on spending on marketing methods that aren’t producing successful results.
By talking to the experts can make this process so much easier and will allow you to benefit from more sales and revenue as a result. Silicon Technix have a dedicated team to help you with this. So call us today!