How Do You Know When It is Time for A Website Redesign?

In today’s fast-paced life, it is important to stay ahead of your competition by taking constant care of your website, making it current and relevant to your consumers. However, there are a few things you should think about first of all to decide whether it is time to start your re-design project.

What is a website redesign?

This is a process that involves changing your website’s appearance, functionalities, structure and content. The redesign process allows you to transform your website into something that is more user-focused and appropriate to the current trends of the marketplace.

It all depends upon what the present-day trends are along with your preferences and requirements as to the level that your website will need to be redeveloped. So below are points to consider when it is time to redesign your website:

1) Outdated Functionality and Design

A slow and outdated website will be the main cause for your visitors to leave your website and search for a much faster and user-friendly website that offers them products, services, or even answers to their questions.

Implementing a redesigned website will introduce a fresher more modern design and appearance which will bring it into line with the newest trends and functionalities. This will also help to transform your website into an engaging and more enjoyable experience for your visitors.

2) Mobile Responsive Issues

With a fast-growing number of consumers interacting and accessing websites on mobile devices, having poor or no mobile responsiveness can lead to a frustrating experience and so you will lose visitors as a result of this. A responsive redesign is therefore crucial.  So ensure your website adjusts accordingly to various screen sizes, to provide the best experience to your visitors regardless of the device that they are searching on.

Adapting your website to become mobile responsive will not only satisfy your visitors, but it will also support Google’s mobile-friendly criteria for improved search rankings.

3) Poor Performance and Loading Speed

Web pages that load slowly can lead to a negative user experience and increased bounce rates which can ultimately lower your search engine ranking. Nothing drives visitors away more than a 3-second wait or more and statistics show that more than 40% of consumers will abandon a website if they have to wait this long. So a redesign which focuses on speed will improve user satisfaction and contribute to better SEO.

4) Changing Business Goals

Does your website correspond with your evolving business goals? If not then this can mislead visitors and potentially get in the way of your business growth. So carry out an in-depth assessment of your present and future business objectives. Then think about how your website can reflect your values mission and objectives and integrate these ideas into the centre of your future design.