Benefits Of A Website Redesign?

Reasons Why You Need Website Redesign

1) Better User Experience

As mentioned earlier, a poor user experience can result in higher bounce rates and your brand will get a bad perception. So by defining the objectives and goals of your website, you can then have it re-designed to meet those requirements. This way you can take control and plan the experience you provide to your visitors. An improved user experience can be categorised by:

• A simple, clear and functional web design which highlights its important features
• Intuitive and easy navigation
• Faster loading times

2) Improve SEO and Search Rankings

Outdated websites, often lack optimisations which will impact their visibility on search engines including Google and Bing. For these websites, when people search on their mobile devices, the outdated website may not appear in search results, resulting in the business missing out on potential customers. So make sure that you prioritise SEO in your redesign strategy.

Part of your redesign strategy should include prioritising keyword research, optimising meta tags and titles, improving site performance and structure and ensuring mobile-friendliness.

So ensuring your website redesign contains the latest SEO practices, can help improve your website’s visibility and help to drive business growth.

3) Increased Conversion Rates

Websites which have been poorly designed with unclear calls to action may deter visitors from staying on their website and converting them into sales. If you want to buy some trainers, but the website

looks messy and outdated and it is hard to find the products that they offer there is no ‘get in touch’ button or button for ordering online.  As a result of this, visitors will get frustrated and leave without doing what they intended to do. In Layman’s terms, your website needs to be easy to use and guide your visitors on what to do, otherwise you will struggle to turn them into customers.

4) Adaptation to Technological Advances

It is important to keep up with the latest technological advancements to prevent your website from being outdated and vulnerable. So as part of your redesign, make sure that you stay up-to-date with technology trends.  Implement features like interactive elements, chatbots and more superior security measures so that your visitors can interact safely, whilst finding out information about your company all year round.

Choosing the Right Web Design Agency for Your Redesign

Employing the services of a web design agency is an important decision, and selecting the right partner can influence the end result of your project. This is where Silicon Technix can help you. We are a London-based Web Design Agency that has been designing and re-developing websites now for over a decade

So why use Silicon Technix for your website redesign?

• We have a proven track record in web design and development and have a portfolio of designs to showcase our experience in your industry and the features that you are after.
• We will take time to understand your business objectives and will implement strategies to ensure that the redesign is an overall success.
• Our team possess extended knowledge and skills in the latest trends and technologies so will transform your website into an innovative and adaptable tool.
• We will provide you with documentation listing our strategy, setting realistic timeframes and communicating with you about any challenges that we may meet along the way.
• We can provide you with many client testimonials that will provide you with valuable insight into our quality of work reliability and professionalism.
• After we have finished redesigning your website, we offer ongoing maintenance support services to meet your budget. This includes regular updates, security checks and technical support to help your website’s long-term success.

To conclude, redesigning your website is a big decision for your business. So if your website looks outdated, or isn’t performing well, then these are signals to consider a redesign which will help enhance a better user experience, and SEO and stay ahead of your competition.

If you are ready to take the plunge, then get in touch with Silicon Technix and we will be happy to help you with your web design. Call us today on 0203 478 0177.