The benefits of website maintenance for small businesses!
When potential customers see your website and notice it hasn’t been updated in a while, they are likely to think you have been neglecting it or that you’re no longer in operation. Updating your website regularly demonstrates to visitors that you are active and adapting, which in turn helps to draw in new clients and keep the ones you have.
Subsequently, search engines frequently update their index of web pages, and pages with fresh content are considered more relevant than those without. Pages that are regularly updated rank higher in search results. The more current your website’s content is, the more likely it is that visitors will come to it, read it, and share it with others (referred to as inbound links). This can occur through social media, or by linking to your site from their blog or another website, all of which helps to increase traffic.
How can you maintain the freshness of your content? Here are 10 easy tips for website upkeep:
1. Start a blogs section.
Blogs are an excellent method for consistently introducing new content in a fast and efficient manner. They often feature personal reflections or viewpoints, such as discussing your field, sharing feedback on products from customers, or commenting on current events. Blogs are also beneficial for establishing your organisation as a knowledgeable authority in your industry, and if you’re struggling to come up with content, you could look into getting help from digital marketing content management services.
2. Create a ‘Meet the Team’ section.
After setting it up, ensure you keep it updated whenever new team members are added or old ones depart. Include brief bios for each team member, for instance highlight their professional background, responsibilities, and interest. You might also think about dedicating a page to each of your senior staff members.
3. Display a photo/video showcase.
Your showcase could feature the latest projects you’ve finished, images of your products, or details of events. It is important to include descriptions for your photos and videos since search engines don’t automatically include them in their index.
4. Emphasise customer feedback.
This allows you to regularly update your content and is an effective method for visitors to understand your company and what you offer. You might consider setting up a page where customers can share their feedback (with some control over what gets posted) to keep it engaging.
5. Announce exclusive deals or discounts.
Offers and sales are excellent strategies to maintain interest, and since they have a limited duration, you will need to refresh them once the promotion ends. Sending out emails to your prospect list about your sales or discounts can also drive traffic to your website.
6. Add a section for company updates.
This section should be updated frequently, but doesn’t have to focus only on major news. It could feature new hires, farewells to those departing, success stories from recent projects, charity events, and the launch of new products – anything that might catch the attention of your website visitors.
7. Develop an ‘Additional Resources’ page.
This page could feature relevant industry websites, links to industry data and research, and other informative materials. Utilising these pages is an effective strategy for acquiring backlinks.
8. Share your newsletters on your website.
Should you distribute a customer newsletter, think about making it available on your website a week or two after distribution. This could be followed by the release of an article to further expand on the content.
9. Conduct a survey.
Set up a feature that enables you to conduct a basic survey – for instance, asking individuals to rank the most important qualities they look for in a supplier – and show the results as they come in. Once the survey is complete, you can compile the full results into a news article or blog post.
10. Introduce a ‘Tips and Tricks’ area.
Provide ‘how to‘ guides and videos for your products, and encourage customers to share their own. Your website stands as a crucial marketing asset, and whilst updating it doesn’t have to be a monthly task, it’s essential not to overlook it. It should serve as a valuable resource for your current customers and the initial point of contact for potential new customers. Therefore, your website must make a positive initial impact. However, if your website appears outdated, search engines won’t consider it for higher rankings, and potential visitors won’t discover you.
0 Comments