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The hottest trend in Web design is making intentionally ugly difficult sites

For certain companies, the latest trend in hottest trend in Web design is to deliberately make their websites look bad or ugly.  This hottest trend in Web design sites refrains from using the traditional user-friendly interfaces that have long been the industry’s standard design. Instead, they are being built on imperfect, hand-coded HTML. Within the code, you can see if it’s really a streamlined application or it’s a very rough, handmade, HTML website. They also get their inspiration using 1990s style graphics.

In 2014, Pascal Deville termed this type of design, “Web brutalism.” He stated that it’s not only what you can see, it’s also how it’s been built.  With Brutalism, it remains one of those things whereby you know it when you see it and in recent times, you tend to see it more and more. However, just because the website doesn’t look aesthetically appealing, it doesn’t mean that it commercially can’t be successful.

After speaking to a few of these alternative designers about their designs, he established that they did this to create some wonderful things on the web without using the so-called ‘best practices.

Statistically, the hottest trend in Web design that is designed more simplistically like the Web Brutal sites are, tend to engage better with the consumer. Since the brain prefers to think about things that are easy to think about.

It is therefore important to know what design choices are prototypical for a site in your particular market sector, but it is even more important to find evidence that supports those design choices resulting in people engaging with your company and ultimately leading to a purchase. As a result, a lot of designers make bad choices. Without doing the research, you could make them too.

So when considering redesigning or building your website from scratch, considering these points:-

  • Follow prototypical e-commerce layout themes.
  • Be much more open with whitespace.
  • Consider using images that feature a single product with high-resolution pictures & contrasting colors.

By following the principle of having a less appealing but simpler hottest trend in Web design, will ultimately lead to customers being encouraged to purchase additional items or upgrade their purchase very effectively, time and time again.

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